A goal is a page on your website that a visitor reaches once they have made a purchase or completed another desired action, such as a registration or download. By setting up and tracking goals with Alliance Reservations Network Analytics, you can determine how effectively your website is driving your visitors to these desired actions.

Goals can be pre-defined and trigger automatically when visitors view pages on your site that match patterns you define, or you can declare goals manually via Javascript on your site.

An example of a pre-defined goal on the goal set up page is shown below.